You can also turn things on its head, like

"Krita supports a wide range of tablets and drawing devices out of the box, so you won't miss expensive closed proprietary alternatives like Photoshop one bit".

👆 improvised, but you get the idea. You get to reference something the user may know (and this helps you out giving them a clear idea of what you are talking about), and you cast "the alternative" (Photoshop) in a less positive light than the free/libre software at the same time.