Why do we call it trolls? Trolls are chill. Trolls do a little trolling. Hang out under their own bridge without bothering people. Steal a goat from time to time. No biggie.

Calling them trolls just feels like when mainstream media would report on the hacker named '4chan', or how libs of all kinds go 'uhhh russian china troll much??'

Trolls isn't accurate. These people are engaging in covert psychological warfare. They're mindflaying warlocks. They're not corporate trolls. They're just corporate. They're just another piece of the private media system.

I suppose the point that differentiates them from regular PR and advertising is that they're not who they say they are, but PR and advertising aren't who they say they are either. Their motives are hidden. Their operations, the places they generate superprofits from cheap labour, and so on. That's all hidden.

I do get the differentiation, but trolls are a shit name. It's far more sinister than trolling. I don't know what it should be called. But it should be far more severe.