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Someone, somewhere, is offering an American hospital money to play audio ads to babies in incubators.
Years ago, a British, Murdoch-owned, pay-TV company called Sky was piloting this on trains. The showreel for it literally showed weary commuters trying to rest their heads against the window being blasted with audio adverts through acoustic bone coupling. One of the most tone-deaf (pun intended) things I've ever seen.
I’m a Brit too. What year was this? I don’t remember it is all.
As an aside, apparently they can see way better way earlier than common knowledge claims