I've come to the realization that Microsoft's strategy of Embrace Extend Extinguish is literally a 1-for-1 textbook implementation of the process of recuperation, specifically it's a recuperation of the radical FOSS counterculture. I'm suspecting that some Microsoft executive read Marxist theory as a guide on how to do a better capitalism.
As memory serves me, supposedly Bill Gates wrote an article for a college computer magazine where he pointed out that you could make a successful computer company by taking all the code being shared between universities and repackaging it as a product to be sold. A year latter, he dropped out of college.