https://www.tomshardware.com/video-games/ea-is-looking-at-adding-in-game-ads-in-aaa-games-well-be-very-thoughtful-as-we-move-into-that-says-ceo#xenforo-comments-3844282
https://www.tomshardware.com/video-games/ea-is-looking-at-adding-in-game-ads-in-aaa-games-well-be-very-thoughtful-as-we-move-into-that-says-ceo#xenforo-comments-3844282
If the videogame industry had any sense they would be pushing for a national 4 day work week because it would give people 20% more free time to sell them entertainment. They apparently learned absolutely nothing from the boom they got during covid though, which was entirely driven by the difference in free time people had.