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2020: Microsoft sets goal to be carbon negative by end of the decade.
2023: Microsoft's emissions are 30% higher than in 2020.
Main cause? The relentless push to meet AI demand, which requires new data centers built out of carbon-intensive steel, cement, chips.
Corporations will go green on public pressure. 
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that and marketing campaigns by companies like OpenAI trying to convince people that their product is more capable than it actually is