Bike rental in the Netherlands is great for certain uses but not for others. You can't use the OV-fiets as a tourist, and you generally have to take them back to where you got them from.

Docked systems are better, and you can remove most of the cost of the docks by doing the "dockless docks" where you just have to return them to designated areas. This can work for both bikes and scooters.

Companies like bird & lime take advantage of the lack of regulations, but there's clearly a demand. Cities can take advantage of this by regulating, providing infrastructure, and charging the companies to operate, things already done for cars.