they make bad products that are media darlings because it's fashion more than anything. they're treated like consumer advocates but they are one of the absolute worst companies for vendor lock-in, and are absolutely anti-consumer, but will have innumerable articles written about how they're "the best" for any given measure. it drives me nuts how the public perception of them is the complete opposite of what they actually are, and i don't get it.

also their software is bad. all due credit their hardware impressed but it doesn't matter if the software is crap.

and they aren't private: they've got all your data but have somehow convinced everyone that it's fine that they have it because they're somehow better than every other large tech company.