Moz has bought an outfit, founded in 2022 by former Meta executives, that among other things helps advertisers and ad networks measure how well online adverts are performing and that they are being seen by the right audiences, in a way that ideally preserves people's privacy.

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Asked to whether the Anonym deal represents a new strategic direction for Mozilla, the representative replied, "Anonym’s approach helps to democratize privacy-centric advertising by offering an approach that levels the playing field and prevents a winner-take all internet. In that way, it provides a compelling competitive vision to those proposed by the dominant ad platforms today, where data is consolidated behind their already high garden walls and advertisers and consumers are asked to trust them that they are protecting privacy."

fucks sake