1. False promises early on

We desktop Linux users are partly to blame for this. In ~1998 there was massive hype and media attention towards Linux being this viable alternative to Windows on the desktop. A lot of magazines and websites claimed that. Well, in 1998 I can safely say that Linux could be seen as an alternative, but not a mainstream compatible one. 25 years later, it's much easier to argue that it is, because it truly is easy to use nowadays, but back then, it certainly wasn't yet. The sad thing is, that we Linux users kind of caused a lot of people to think negatively about desktop Linux, just because we tried pushing them towards it too early on. A common problem in tech I think, where tech which isn't quite ready yet is being hyped as ready. Which leads to the second point:

2. FUD / lack of information / lack of access to good, up to date information

People see low adoption rates, hear about "problems" or think it's a "toy for nerds", or still have an outdated view on desktop Linux. These things stick, and probably also cause people to think "oh yeah I've heard about that, it's probably nothing for me"

3. Preinstallations / OEM partnerships

MS has a huge advantage here, and a lot of the like really casual ordinary users out there will just use whatever comes preinstalled on their devices, which is in almost 100% of all cases Windows.

4. Schools / education

They still sometimes or even often(?) teach MS product usage, to "better prepare the students for their later work life where they almost certainly use 'industry standard' software like MS Office". This gets them used to the combo MS Windows+Office at an early age. A massive problem, and a huge failure of the education system to not be neutral in that regard.

5. Hardware and software devs ALWAYS ensure that their stuff is compatible with Windows due to its market share, but don't often ensure this for Linux, and whether 3rd party drivers are 100% feature complete or even working at all, is not sure

So you still need to be a bit careful about what you use (hardware & software) on Linux, while for Windows it's pretty much "turn your brain off, pick anything, it'll work". Just a problem of adoption rate though, as Linux grew, its compatibility grew as well, so this problem decreased by a lot already, but of course until everything will also automatically work on Linux, and until most devs will port their stuff to Linux as well as Windows and OS X, it will still need even more market share for desktop Linux. Since this is a known chicken-egg-effect (Linux has low adoption because software isn't available, but for software to become available, Linux marketshare needs to grow), we need to do it anyway, just to get out of that "dilemma". Just like Valve did when they said one day "ok f*ck this, we might have problems for our main business model when Microsoft becomes a direct competitor to Steam, so we must push towards neutral technologies, which is Linux". And then they did, and it worked out well for them, and the Linux community as a whole benefited from this due to having more choice now on which platforms their stuff can run. Even if we're talking about a proprietary application here, it's still a big milestone when you can run so many more applications/games suddenly on Linux, than before, and it drives adoption rates higher as well. So there you have a company who just did it, despite market share dictating that they shouldn't have done that. More companies need to follow, because that will also automatically increase desktop Linux marketshare, and this is all inter-connected. More marketshare, more devs, more compatibility, more apps available, and so on. Just start doing it, goddamnit. Staying on Windows means supporting the status quo and not helping to make any positive progress.

6. Either the general public needs to become more familiar with CLI usage (I'd prefer that), or Linux desktop applications need to become more feature-complete so that almost everything a regular user needs can be done via GUI as well

This is still not the case yet, but it's gotten better. Generally speaking: If you're afraid of the CLI, Linux is not something for you probably. But you shouldn't be afraid of it. You also aren't afraid of chat prompts. Most commands are easy to understand.

7. The amount of choice the user is confronted with (multiple distros, desktop environments, and so on) can lead to option paralysis

So people think they either have to research each option (extra effort required), or are likely to "choose wrong", and then don't choose at all. This is just an education issue though. People need to realize that this choice isn't bad, but actually good, and a consequence of an open environment where multiple projects "compete" for the same spot. Often, there are only a few viable options anyway. So it's not like you have to check out a lot. But we have to make sure that potential new users know which options are a great starting point for them, and not have them get lost in researching some niche distros/projects which they shouldn't start out with generally.

8. "Convenience is a drug"

Which means a lot of people, even smart ones, will not care about any negatives as long as the stuff they're using works without any perceived user-relevant issues. Which means: they'll continue to use Windows even after it comes bundled with spyware, because they value the stuff "working" more than things like user control/agency, privacy, security and other more abstract things. This is problematic, because they position themselves in an absolute dependency where they can't get out of anymore and where all sorts of data about their work, private life, behavior, and so on is being leaked to external 3rd parties. This also presents a high barrier of convincing them to start becoming more technically independent: why should they make an effort to switch away from something that works in their eyes? This is a huge problem. It's the same with Twitter/X or Reddit, not enough people switch away from those, even though it's easy to do nowadays. Even after so much negative press lately most still stick around. It's so hard to get the general population moving to something better once they've kind of stuck with one thing already. But thankfully, at least on Windows, the process of "enshittification" (forced spyware, bloatware, adware, cloud integrations, MS accounts) continues at a fast pace, which means many users won't need to be convinced to use Linux, but rather they will at some point be annoyed by Windows/Microsoft itself. Linux becoming easier to use and Windows becoming more annoying and user-hostile at the same time will thankfully accelerate the "organic" Linux growth process, but it'll still take a couple of years.

9. "Peer pressure" / feeling of being left alone

As a desktop Linux user, chances are high that you're an "outsider" among your peers who probably use Windows. Not everyone can feel comfortable in such a role over a longer period of time. Just a matter of market share, again, but still can pose a psychological issue maybe in some cases. Or it can lead to peer pressure, like when some Windows game or something isn't working fully for the Linux guy, that there will be peer pressure to move to Windows just to get that one working. As one example.

10. Following the hype of new software releases and thinking that you always need the most features or that you need the "industry standard" when you don't really need it.

A lot of users probably prefer something like MS Office with its massive feature set and "industry standard" label over the libre/free office suites. Because something that has less features could be interpreted as being worse. But here it's important to educate such users that it really only matters whether all features they NEED are present. And if so, it wouldn't matter for them which they use. MS Office for example has a multi-year lead in development (it was already dominating the office suite market world-wide when Linux was still being born so to say) so of course it has more features accumulated over this long time, but most users actually don't need them. Sure, everyone uses a different subset of features, but it's at least likely that the libre office suites contain everything most users need. So it's just about getting used to them. Which is also hard, to make a switch, to change your workflows, etc., so it would be better if MS Office could work on Linux so that people could at least be able to continue to use that even though it's not recommended to do so (proprietary, spyware, MS cloud integrations). But since I'm all for having more options, it would at least be better in general for it to be available as well. But until that happens, we need to tell potential new users that they probably can also live with the alternatives just fine.

The following sums up my experience with Linux thus far: "It's never been easier for the newb to jump right in, but heavens help them if they ever stray from the straight path".

There's been a lot of effort to make things easier for a newb (used to Windows and all that shit) to do what they need to do in most cases. There's been all sorts of GUI-based stuff that means for the 'average' user, there's really no need for them to interact with the command line. That's all well and good until you need to do something that wasn't accounted for by the devs or contributors.

All of a sudden, you'd have not only to use the command line, you may also have to consult one of the following:

• Well-meaning, easy to understand, but ultimately unhelpfully shallow help pages (looking at you, Libre Office), or the opposite: deep, dense, and confusing (Arch) Wiki pages.
• One of the myriads of forum pages each telling the user to RTFM, "program the damned thing yourself", "go back to Windows", all of the above, or something else that delivers the same unhelpful message.
• Ultra-dense and technical man pages of a command that might possibly be of help.

And that's already assuming you've got a good idea of what the problem was, or what it is that you are to do. Trouble-shooting is another thing entirely. While it's true that Linux has tons of ways to make troubleshooting a lot easier, such as logs, reading through them is a skill a lot of us don't have, and can't be expected of some newb coming from Windows.

To be fair to Linux though, 90% of the time, things are well and good. 9% of the time, there's a problem here and there, but you're able to resolve it with a little bit of (online) help, despite how aggravating some of that "help" might be. 1% of the time, however, Linux will really test your patience, tolerance, and overall character.

Unfortunately, it's that 10% that gives Linux its "hard to use" reputation, and the 1% gives enough scary stories for people to share.

You don't choose Linux. Linux choose you. That being said

It's not that hard actually but you need a lot of free time and motivation to keep learning. When I was a student I was deep on Archlinux + DWM / AwesomeWM + lots of console applications now that I am a functional working men I just stick to a stable distro (Currently Debian Testing) I think the secret is have good hardware compatibility and if you want to try some weird configuration just use a VM first or just use a immutable distro.

This is always a hilarious conversation because the diehard Linux users will lie up and down about how Linux has no problems and it's just you that's too dumb to understand how to use it.

People hate Linux because shows they aren’t computer experts, they’re just Windows power users.

My first experience with linux was Ubuntu. Sue me, it was listed under most "most user friendly distro" listicles when I wasn't smart enough to realize those were mostly marketing.

It worked fine for my purposes, though it took getting used to, but it would wake itself up from sleep after a few minutes. I would have to shut it off at night so that I wouldn't wake up in a panic as an eerie light emanated through the room from my closed laptop. I did my best searching for the problem, but could never find a solution that worked; in retrospect, I probably just didn't have the language to adequately describe the problem.

Nothing about the GUI was well-documented to the degree that CLI apps were. If I needed to make any changes, there would be like one grainy video on youtube that showed what apps to open and buttons to click and failed to solve my problem, but a dozen Stack Exchange articles telling me exactly what to do via the terminal.

I remember going off on some friends online when they tried to convince me Linux and the terminal were superior. I ranted about how this stupid sleep issue was indicative of larger, more annoying problems that drove potential users away. I raged about how hostile to users this esoteric nerds-only UX is. I cried about Windows could be better for everyone if the most computer-adept people would stop jumping ship for mediocre OSes.

I met another friend who used Arch (btw) within a year from that hissy fit, and she fixed my laptop within minutes. Using a CLI app nonetheless. I grumbled angrily to myself.

A few years later and everyone's home all the time for some reason, and I get the wild idea that I'm going to be a(n ethical) hacker for whatever reason. I then proceeded to install Kali on a VM and the rest is history.

The point being that some people labor under the misguided belief that technology should conform to the users, and because we were mostly raised on Windows or Mac, we develop the misconception that those interfaces are "intuitive" (solely because we learned them during the best time in our life to pick up new skills). Then you try to move to linux for whatever reason and everything works differently and the process is jarring and noticeably requires the user conforming to the technology--i.e. changing bad habits learned from other OSes to fit the new one. The lucky few of us go on to learn many other OSes and start to see beyond the specifics to the abstract ideas similar to all of them, then it doesn't matter if you have to work with iOS or TempleOS, you understand the basics of how it all fits together.

TL;DR Category theorists must be the least frustrated people alive

There's a lot of little things to you need to learn, that you don't learn until actually messing around with in Linux which absolutely make or break your experience with Linux, and that Linux users will mock you for asking about.

For a lot of people windows just works how they want it, so when they're convinced to switch by a friend/family member/youtuber they now have to relearn what was incredibly easy for them, which absolutely will cause frustrations regardless.

And a lot of Linux dudes get really defensive and elitist when you ask them to explain or help, like screaming that you're afraid of the command line when you've just never needed to use it before. So the initial learning curve is rough, to het more or less what you had before(For an avg user)

Like. I'm sorry, but having an issue keeping you from using your pc, and only getting advice to read the documentation of the distro, when you could have just kept windows, is going to frustrate people

Using it since I was 12

People have been using X since that age so anything different is going to be jarring. Just the smallest roadblocks can put people off of stuff. Why bother learning something new when the old thing works?