Go on youtube and search about Disney's latest failure Elemental and you get all these insane videos about "Woke Disney" made by people who talk exclusively about the "woke mob".
Ever heard of Yellowflash, Clownfish TV, and those other reactionaries? I first heard about them during the Vic Mignogna drama. (whether those accusations are true or not is another discussion, but it made reactionaries insane).
"Wokeness" is simply the term to be used by reactionaries against anything that attempts to promote a deconstruction of a social hierarchy regarding gender, race or sexuality. It's just a rebranding of a very old thought, this time attempting to frame commercial failures as the result of popular will backing conservative ideas.
Three and a half million families are evicted from their homes every year in the US, six hundred thousand people lay homeless in the same country while there are sixteen million empty housess, and the greatest concern for these people are that a mermaid or an elf in some TV show or movie is played by a black person.