Go on youtube and search about Disney's latest failure Elemental and you get all these insane videos about "Woke Disney" made by people who talk exclusively about the "woke mob".
Ever heard of Yellowflash, Clownfish TV, and those other reactionaries? I first heard about them during the Vic Mignogna drama. (whether those accusations are true or not is another discussion, but it made reactionaries insane).
"Woke" was originally a word in the US black community to refer to people who were class conscious. Specifically to be aware of cooptation and trickery by the bourgeoisie and police. Ironically, like a lot of black slang, it was coopted by whites and its meaning was changed to suit their interests.
Due to the association with activists, it came to mean progressivism, then liberalism, and by that point had fallen out of favor by its original users. Now it just means "thing me no like" for conservatives.