Go on youtube and search about Disney's latest failure Elemental and you get all these insane videos about "Woke Disney" made by people who talk exclusively about the "woke mob".
Ever heard of Yellowflash, Clownfish TV, and those other reactionaries? I first heard about them during the Vic Mignogna drama. (whether those accusations are true or not is another discussion, but it made reactionaries insane).
It's the buzzword du jour of a buzzword-rich reactionary political movement. Before that it was "SJWs" and "cultural marxists" and "political correctness", and so on.