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Looks like you can't even opt out without specific legal reasoning based on their opt out policy
Its just a people-searching tool similar to Spokeo or Intelius or one of hundreds of others. Nothing new.
Some might be shocked to see what kind of info you could find. Other more knowledgeable people know this is a thing that has existed for a long long time.
Yes, and almost all billion-dollar tech companies are simply taking something that already existed, slapping a new UI on it, and marketing it to a specific group of people.