I have no idea where to even start to combat such things. Healthcare professionals must appease the masses of their peers.

I've seen this first hand in the corporate world, where it's called a 360 review. It's a popularity contest.

While there's value in the idea of such reviews, they're ripe for abuse. It codifies an environment of dishonesty - where people who are good at masking (err, sociopaths anyone) excel.