That's so interesting! Thanks so much for all the context and screenshots.

The video talks about clutter design giving reassurance by giving more information, but there's more reassurance (IMO) in the knowledge that by encapsulating these apps, Alipay is essentially vouching for them.

That does seem appealing, especially with the alternative being to Google for details and hope the reviews you find are legit/not bought.

And the kicker is: the service Alipay provides is free for us as users. They don't charge transaction fees, even when exchanging currencies... Apart from the core infrastructure and government services, the sub apps pay to be sub apps.

It's really interesting that they aren't trying to make both the end user and subapp company pay to interact, that's refreshing.

I wrote out a whole thing/rant about how providing core services to the people and market all seem like a no brainer, but it got a bit convoluted. Long story short, this all looks pretty interesting, I'll definitely check it out more.

Last thing, having ads you opt in to see, that are worth looking for, seems so nice. Everything is an ad now, where it's google or any other generic product review site. It's exhausting having to determine if any info you find online is legit enough to be useful.