The International is a celebration of Dota and the global community of players and fans who support it, providing a chance for everyone to come together and see it played at the highest possible level by the best teams in the world. While the heart of The International is the community — everyone who makes a short film or a cosplay outfit or a T-shirt design, everyone who yells from the audience (or their couch) to cheer on their favorite team or hero — the matches they gather to watch are its...
Don't know how I feel about this, honestly. I get it, but the integrated branding always looked cool to me - felt more official and more hype.