LED headlights can be many times brighter than incandescent bulbs with no significant impact to life expectancy. Physically, incandescent bulbs produce light by heating up an element which decays relatively quickly. LEDs directly convert electricity to light.

In the US, there ARE regulations limiting how bright headlights can be, but aftermarket LEDs can be bought which exceed the limit. I've heard the EU and Asia already widely use adaptive headlight technology so it's a uniquely american car problem