High budgets, scrapped projects, fan backlash. It’s been 12 years since Disney bought 'Star Wars' and its galaxy far, far away arguably has too many broken toys.
It's not just that they are bad at Star Wars, they have mishandled Marvel too. They went on an IP buying streak but seemed to have been far too focused on generating "content" rather than quality TV and films. However, at least Marvel has a showrunner:
After buying Lucasfilm from George Lucas in 2012, Disney relaunched Star Wars as a franchise trilogy in 2015 with director J.J. Abrams’ The Force Awakens. The film was an absolute blockbuster. Yet surprisingly — and, as it turned out, problematically — the studio did not have a firm creative plan for the next two films (at least, not one that was followed).
There were a number of mistakes made (including deciding to drop a Star Wars film a year) but this seems one of the biggest unforced errors. I still can't work out what the thinking was there other than "the fans will lap up any old Star Wars so we don't have to put any effort in".
The Disney suits bought into the old JJ Abrams "Mystery Box" gimmick. The secret to the "Mystery Box" is that there's nothing of substance in it past a few bombastic establishing shots and it's a bunch of hype and pretension with no follow-through. If those suits looked at his previous movie record a bit more closely they'd have been warned.
It's not just that they are bad at Star Wars, they have mishandled Marvel too. They went on an IP buying streak but seemed to have been far too focused on generating "content" rather than quality TV and films. However, at least Marvel has a showrunner:
There were a number of mistakes made (including deciding to drop a Star Wars film a year) but this seems one of the biggest unforced errors. I still can't work out what the thinking was there other than "the fans will lap up any old Star Wars so we don't have to put any effort in".
The Disney suits bought into the old JJ Abrams "Mystery Box" gimmick. The secret to the "Mystery Box" is that there's nothing of substance in it past a few bombastic establishing shots and it's a bunch of hype and pretension with no follow-through. If those suits looked at his previous movie record a bit more closely they'd have been warned.