It depends of how they are raised. Here in France, we have a "Label Rouge" sign : https://en.m.wikipedia.org/wiki/Label_Rouge . Label rouge chickens are like twice the price or more, but they are flavorful compared to the cheapest ones. There are other great labels (Loué, Janzé, bio, Nouvelle agriculture, ...).
I heard once that chicken tastes blander than it used to, hence the need for more seasoning.
It depends of how they are raised. Here in France, we have a "Label Rouge" sign : https://en.m.wikipedia.org/wiki/Label_Rouge . Label rouge chickens are like twice the price or more, but they are flavorful compared to the cheapest ones. There are other great labels (Loué, Janzé, bio, Nouvelle agriculture, ...).
https://www.bottomlineinc.com/life/food/food-really-doesnt-taste-as-good-as-it-used-to
In short: chicken got breed for quick growth, lost taste in the process.