The experiment involved participants utilizing specialized equipment including sensors and earbuds. On September 24, one participant sleeping at home induced lucid dreaming, a state in which you are aware that you are dreaming. It is apparently a trainable skill, although I have only ever personally experienced it a handful of times throughout my life.
Researchers at a California-based sleep startup claim it's possible to communicate with others while dreaming.
Is there some published article in a respected peer reviewed scientific journal?
If not, this may as well be the typical startup "fake it until you make it (or disappear)".If this becomes reality we'll be learning lucid dreaming to avoid dream ads.
As if privacy wasn't already hard enough.
If it is really possible to reliably train oneself to lucid dream, that's probably as far as it should go... Beyond there lies madness
Ideal: "Oh wow! I could hang out with friends in my dreams! Conversations on the moon!!"
Reality: "You’re late"
Bonus: "We don't have to pay them anything because they're not physically at work!"