Fans customized the Wicked movie poster to more closely match the original Broadway poster.
Original Broadway Poster:
Show
Movie poster:
Show
Some fans, disappointed by the poster, altered it to be closer to the original, moving Grande’s hand and lowering the brim of Erivo’s hat to cover her eyes. The edits prompted Erivo to respond. “This is the wildest, most offensive thing I have seen
“None of this is funny. None of it is cute. It degrades me. It degrades us,” Erivo continued. “The original poster is an ILLUSTRATION. I am a real life human being, who chose to look right down the barrel of the camera to you, the viewer… because, without words we communicate with our eyes.”
So, this seems like a completely reasonable reaction to fans making fan content.
If it was her decision that her full face should be on display, the backlash should be evidence enough that someone else gets paid to make those decisions, not her.
The original looks boring. She has absolutely no emotions on her face. There's no mystique, no 'wickedness'. Even the composition looks like something a high schooler in Photoshop class would make.
The edit isn't perfect either. But at least it pays homage to the original in more than just image. It adds that mystique back, and makes her look more menacing.
What it truly boils down to is ego. Although the edit is better, and so many people agree on it, it doesn't show her full face. And she can't let that go.
Guaranteed this whole thing came up before that it didn't match the style. She showed her cards and now makes it sound like she was the one who pushed against matching the original. Now that the fans see it and dislike it (probably like they warned that fans would), she's mad about it. It really sounds like she pushed for this design so it wouldn't hide her face and now she's furious that fans reacted in the exact way that was predicted.