It genuinely stands in the way of real content, because it's easy and cheap to do with a big payoff.

I dunno about that because they're way overproducing original content too. They're just flooding the market as much as they can to hit as much of their target demo as possible. It's getting ridiculous. On top of the sets, they're mass overproducing the commander decks and then selling them in special packs at Costco a year later.