On the heels of TikTok's looming shutdown on January 19 over its ownership in the U.S. (unless the Supreme Court intervenes), it looks like another American users are flocking to a Chinese app called Xiaohongshu as people become less optimistic that TikTok can overturn U.S. ban.
I think with a Western style rebrand it could be a real success. I still think anything called “Xiaohongshu” is still a bridge too far for most Westerners.
Edit: Apparently the English name is “Red Note”, they need to put it in the branding.
I think with a Western style rebrand it could be a real success. I still think anything called “Xiaohongshu” is still a bridge too far for most Westerners.
Edit: Apparently the English name is “Red Note”, they need to put it in the branding.