My party was relying on the same 1970s measures as you described above for a long time. Just hoping that the members themselves would bring in enough participants to events and actions. But somewhere in 2015 or something like that they decided to modernize and create social media accounts and build an online presence. The time of solely going to the factory gates and handing out leaflets is gone. You can still do that, but a good way of communicating to both your members as well as the general populace is crucial.
The way we do it is have local action groups create their own way of communicating (be it through Whatsapp, Telegram, Instagram etc.) so they can set up local actions. Every group has a 'leader' that gets and gives info to the party officials. The party itself has official social media accounts to spread information about actions and about themselves and their ideals. Members and their info gets added to a database so that they can be easily contacted through mail or calls.
This is just a general summary of how we run our communications. Like you said, there are ways to make this more privacy proof if that's what they are concerned about. Or to make it easier if they are not that handy with tech. But to rely solely on word of mouth communication seems a bit outdated in a time where everyone is online.
My party was relying on the same 1970s measures as you described above for a long time. Just hoping that the members themselves would bring in enough participants to events and actions. But somewhere in 2015 or something like that they decided to modernize and create social media accounts and build an online presence. The time of solely going to the factory gates and handing out leaflets is gone. You can still do that, but a good way of communicating to both your members as well as the general populace is crucial.
The way we do it is have local action groups create their own way of communicating (be it through Whatsapp, Telegram, Instagram etc.) so they can set up local actions. Every group has a 'leader' that gets and gives info to the party officials. The party itself has official social media accounts to spread information about actions and about themselves and their ideals. Members and their info gets added to a database so that they can be easily contacted through mail or calls.
This is just a general summary of how we run our communications. Like you said, there are ways to make this more privacy proof if that's what they are concerned about. Or to make it easier if they are not that handy with tech. But to rely solely on word of mouth communication seems a bit outdated in a time where everyone is online.