Quote from the article: “The inclusion of intrusive DRM softwares [sic] like Denuvo is a choice that yields an unfair punishment on the consumer,” Running With Scissors says. “Respect the consumer, make a game they want to play, and you will never feel the need to fight piracy. The gaming industry deserves a better future, fight for that.”
Actually yes.
In my childhood it wasn't very easy to find a licensed copy (TBF, even pirate copy sometimes), but demos would be distributed with magazines etc.
And after playing a demo which you like a licensed honestly bought copy becomes emotionally much better than piracy.
It was a working mechanism. For games which are not crap anyway.