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This is just speculation, but I think they realized selling the rights to their back catalogs to Spotify for pennies wasn't bringing back pre-internet profit margins, so they're scrambling to plug up any sources of lost revenue they can.
This is just speculation, but I think they realized selling the rights to their back catalogs to Spotify for pennies wasn't bringing back pre-internet profit margins, so they're scrambling to plug up any sources of lost revenue they can.