Yeah it's amazing, I won a chili contest at my work with it a few years back. I usually use poblano peppers for some extra heat and kinda saute all the veggies/beans for 5 mins before adding the sauce. And I use tomato paste instead of ketchup, which people commonly do. Many people also add ginger powder, which is great.

And it goes really well with white rice. It's kind of meant to go with rice, but I usually skip it because carbs.

Also garnish with green onions