The enduring emptiness of our technology debates has one main cause, and his name is Tim O’Reilly. The founder and CEO of O’Reilly Media, a seemingly omnipotent publisher of technology books and a tireless organizer of trendy conferences, O’Reilly is one of the most influential thinkers in Silicon Valley. Entire fields of thought—from computing to management theory to public administration—have already surrendered to his buzzwordophilia, but O’Reilly keeps pressing on. Over the past fifteen years, he has given us such gems of analytical precision as “open source,” “Web 2.0,” “government as a platform,” and “architecture of participation.” O’Reilly doesn’t coin all of his favorite expressions, but he promotes them with religious zeal and enviable perseverance. While Washington prides itself on Frank Luntz, the Republican strategist who rebranded “global warming” as “climate change” and turned “estate tax” into “death tax,” Silicon Valley has found its own Frank Luntz in Tim O’Reilly.
Here's an article all about how 'open source' coopted and recuperated 'free software' movement to the benefit of corps.
https://web.archive.org/web/20230703044529/https://thebaffler.com/salvos/the-meme-hustler