A bit of context: When Gears 5 released in 2019, it was monetized out the wazoo in all the ways you'd expect a major AAA release to be in a post-Fortnite world, with content seasons, a store, two different ingame currencies (an earnable one and one you had to buy with real cash), buyable emotes, banners, weapon and character skins, etc.

They also sold all kinds of even more pointless customisation, like the little marks that show up on enemies when you tag them for your teammates or, the most pointless of all, the blood spray pattern that appears on the ground when you execute an enemy. They must have realized that no one would ever notice or care about the shape of a puddle of blood on the ground in the middle of a multiplayer game so they also made it so the graphic shows up on the screen of the players you kill. Because the Gears fanbase is the Gears fanbase, most people equip the giant middle finger.