Even before Twitter was purchased it was in a really delicate balancing act of profitability. Any misstep that seemed slightly too much had advertisers and users leaving and the opposite meant Twitter couldn't make a profit. Perhaps anyone purchasing Twitter would tip that scale with anything they tried, but Elon here instead of walking back his decisions when they don't work keeps doubling down.
Twitter has been operating at a massive loss for years, failing to book an annual profit since 2019 (Mauer, 2022). For eight out of the last ten years, the company has posted a loss.
If anyone wants to nitpick over the 2/10 years when they reported profitability, consider the real value of getting in the black twice in company history in an environment where you're gearing up for a an IPO. The long-term trend is clearly that this is not a viable business model.
Even before Twitter was purchased it was in a really delicate balancing act of profitability. Any misstep that seemed slightly too much had advertisers and users leaving and the opposite meant Twitter couldn't make a profit. Perhaps anyone purchasing Twitter would tip that scale with anything they tried, but Elon here instead of walking back his decisions when they don't work keeps doubling down.
Twitter doesn't generate profits:
If anyone wants to nitpick over the 2/10 years when they reported profitability, consider the real value of getting in the black twice in company history in an environment where you're gearing up for a an IPO. The long-term trend is clearly that this is not a viable business model.