Text: "If your partner turns out to be a tyrant. Every two weeks a woman in Switzerland dies as a result of domestic violence. Act now before it's too late."
Made by the Frauenzentralle Zurich, a Swiss NGO. Am I the only one who detects a subtle racial theme at play here?
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Why didn't they start with their old neighbours from the north and south? It almost like a propaganda/ideological choice.
That would make people question the history of neutrality. The ad is just doing a visual pun of tyrant, so it needs to stay as imaginary as possible. Otherwise it might challenge the patriarchal reality too directly.
That stat sounds terrible, but the ad just seems to say that's just the way things are. Get away if you can.