I've used most available services, but discontinued one after another along with promises that a better user experience will be provided with reduced content and removed functionality with the slight price hike. YouTube was my first and last video service I paid for, only Spotify remains on the borderline.
EEE is about a big company acting like they're helping a smaller company/organization, but they have the goal of taking full monopolistic control over the market. Enshittification is companies using loss leader products to create lock-in, and then slowly making the product worse to squeeze money out of all parties until the company's product crashes and fades into irrelevancy.