Non-human animals have material interests.

theory connects conditions to your material class SELF-interest.

"raising awareness" is a moral appeal to a person on behalf of a third-party

it's my belief that in a DotP once there is enough class consciousness to come into a species-being, we will be able to extend that to all animals. I would hope that one of the first things a DotP would do is get rid of food deserts to make sure good produce and non-animal options were easily available to everyone.

think of it in terms of base and superstructure; even if you make a bold stroke to eliminate all the stuff in the base that pushes meat, the elements of the superstructure that recreate that will still be there, creating (albeit smaller) cultural ripples that will recreate (lesser) material inequalities that then have to be addressed again. it's like reducing the amplitude on a big pendulum as you approach a classless society