Sadlines, not deadlines. The only effect is some manager experiences mild sadness if it's not made. Nobody dies.
Sales can't get those bonuses if they only sell actual products.
Or make promises/agreements that are completely out of scope.
“Yes, we are an ice cream company, but we promise to deliver the customer all the hamburger meat needed, at an impossible price”
…. fuckin idiots.
At 5pm somebody once added an email that had an auto responder to a distribution list that was used in a lot of places. As I'm eating my dinner my phone is getting blown up because everything is suddenly getting spammed with delivery failures because the auto responder was getting blocked from blasting everybody on the distribution list. I was like, I'm sorry you've fabricated an urgent situation after hours but I'm gonna eat my chicken now.
And this is why tech companies love hiring young people who haven't yet developed a sense of self-respect or learned yo value their time.