Google claims that privacy is a priority, and perhaps it is, but we can't deny there's an essential conflict of interest between protecting your privacy and Google being an advertising company.
Recent events in this space include Google's new Ad Topics framework, which purports to offer users more control. I feel it's an improvement over cookies, but having my device participate in tracking me is backwards. After all, my device should be protecting my privacy first, not implementing features to track my behavior.
Data "nutrition labels" in the Play Store are a step forward by encouraging proactively a discussion about how user data is processed and used. On the other hand, recent attempts at DRM for the web in Chrome remind us that the main vendor behind Android doesn't always have user interests at heart.
Is Android doing enough to keep your data safe? If not, what steps could reasonably improve the situation?
In sharing your opinion, please take care to distinguish between Google the company and Android the product. While related, given Google may have privacy issues in one line of business doesn't necessarily define privacy practices on the Android platform. Also, another interesting angle includes what's best for you versus what's best for users as a whole. For example, a privacy feature, to be successful, needs to be reasonably understandable by most users and offer a net benefit without complicating the platform for casual users.
Any proclaimed prioritization of privacy or privacy improvements in stock Android serve only to bring your data more directly under the control of Google at the expense of other entities, so that those other entities must pay Google as a middleman to your data. On stock Android, there is no privacy - Google has access to everything, always.
In my opinion, one step that could reasonably be taken to improve the situation is for Google to go fuck itself, lose every anti-trust suit brought against it, and die.
Would you say it's kind of like privacy controls on Facebook?
I.e: We're happy to help you manage your privacy, as long as you're not limiting our access to your data.