This year we made good progress. You know, Linux gaming becoming better, Reddit fucking up, Metaverse failing etc. But on the other hand Big Tech has or are planning to make some moves. Such as Windows 12 supposedly being subscription-based, Google's Web Enviroment Integrity API, UK's encryption bill, etc.
So what do you think of the future? I'm currently optimistic. I think the best recent event was Reddit fucking up. Obviously one of the biggest information sources going down that path isn't something to celebrate. But it was bound to happen. I believe decentralized social networks becoming more popular is what Aaron Swartz would have wanted if he saw how Reddit was being managed.
The core is the surveillance advertising, to create incommings with profiling and tracking user data, practiced by practically all large US companies. This is the underlying evil that must be eradicated, not only by putting the user's privacy in question, degrading him to simple raw material and merchandise, but also security by filtering sensitive data, such as medical and banking. This requires a deep review to eliminate it as a means of income for companies. With this, an important step towards a free internet is already achieved.
It is essential to educate users to ALWAYS read the TOS and PP of a software or service before using it, avoiding those who obviously share user data with third parties and looking for alternative products, which there surely are. It is the company's ethics regarding the user that is most important today. If there are more and more users who set these criteria, these companies will have to change or they will run out of users.
eg Google has excellent products that, from a technical aspect, are impeccable and many of them without a real alternative, it is their ethics regarding the user, which makes them unacceptable, this is the point and trying to tell people that, yes, the product is Good, but the price is your sovereignty, look for another one, perhaps not as complete, but it serves you the same and does not turn you into a simple product.
It is the user who determines the market, but only if they learn not to fall into the trap of big companies with products that shine so beautifully. It is the user who must determine what he needs, not the company.
Reading TOS and Privacy Policies are a useless endeavor. They aren’t written to empower consumers or inform them abou their meaningful choices, they’re written to disclaim the maximum amount of liability. That said, I agree with everything else you said. Data brokers, surveillance advertising, and the lack of any meaningful regulations are what got us into this mess - but all those wrongs can be righted. California just passed a law to let you delete your information from every registered data broker, forever. When given the choice consumers universally opt out of surveillance advertising. And though they’re aligning on opt out frameworks, more and more states are paying comprehensive consumer privacy laws. There’s some reason to be optimistic - but as someone in those trenches… not THAT optimistic.
No, at least in the EU, what is stated in the TOS and PP must be true by law. If companies pass data to third parties, without specifying it in these legal documents, they may face million-dollar fines and even closure. The same as in all legal documents. As much as everyone at the beginning says that they greatly respect user privacy, or similar, they must say in the rest of the text if they pass data to third parties when they do so. Therefore TOS and PP are reliable documents, and even give the user a legal document of proof, if the company does not comply with these conditions. After all, it is a contract between the company and the user who signs it, if they create an account. But this should bother you to read it, as it surely would also in other contracts.