forecasts ad revenue to hit $1 trillion
I didn't go to the theater for a few years due to both the pandemic and a new baby. When I did return for the first time last year, I was truly shocked at how many ads there are now at the major chains before curtain draw. It used to be ads before showtime, then trailers when the lights dimmed at showtime. Now it seems like there are just as many trailers as there were before, but intercut by an equal number of ads, so the time between showtime and actual movie start is ridiculous.
A while ago, like mid-to-late aughts maybe, it was in vogue to joke about Ben Affleck being a shitty actor. I haven't seen all his roles and granted I'm sure he's had his duds, but the existence of the Dogma parking garage scene was always evidence enough to me that he had the chops.