By criticizing an entire community as not completely, thoroughly materialist or not completely read in "intellectual tradition", they've ironically gone completely around and become idealist.
It's actually a non-criticism, since of course we are supposed to (and strive to) beat the idealism out of us that we grow up with. It's already a given -everybody knows that.
So it looks like they are just using that and their "intellectual tradition" to pat themselves on the back.
In for more NBA players discovering China is a cool country