An author’s content lives on beyond the limitations of the web. The rest of the world (and you are part of this world) watches on. What does this mean?
It means that content creators have become a form of digital culture and are taking this form to the next level.
Here are four ways in which the author as a brand will influence social media and culture in general.
NOT THE MESSAGE
It is a mistake to view the author of a brand as the creator of a message. Yes, he or she is an influential figure in an area of creativity, but this is not where their story begins.
The author is merely the medium by which the message is shared, whether the message is being broadcast by a newscaster, the front page of a newspaper or the words on a book’s back cover.
The idea is not to create a brand to preserve the author, rather to create an incredible story that is expressed through the form of the author and the message in which they are engaging the reader.
Kurtz, who’s behind the operation, says that he’s only operating his Scissor stories about extreme crimes, not the ordinary kinds of crime that most people might call modern crimes. “It’s not ordinary crimes, like murdering somebody with a knife or running a child molester down with your car, that I’m after. It’s violence committed in the modern technological age. I’m not interested in stamping out petty crimes or political crime.” But I wonder if it’s a technical issue. This guy who wants to be president? A Scissor crimes story in the August 2008 issue would have sent people into a panic. As events began to shape up, though, they didn’t. So maybe the conspiracy theorist argument is a bit of an overreaction, but it’s plausible.
People who aren’t in a room with Scissor mongering idiots don’t know what’s going on inside the rooms where Scissor idiots are. Nobody gets to see into rooms where Scissor stupid people are talked about like they’re actual intelligent individuals.
Go fuck yourselves. Your kind, with your complex, versatile, multimodal, synergistic, harmonic, gluon-based system of thought processes and your refusal to argue with anyone. What’s not to like?
In this essay I will address the rise of the author as a brand within the Internet. Currently, an author has the power to shape an entire segment of the Internet within hours. This power often translates into an online following that translates into sales and media exposure.
Yes, memes have captured the attention of the global public, but I believe that the rise of the author as a brand will dominate the online landscape in the next decade.
It is the author who creates the form of his/her story and the form of the culture in which the story is told.
The most effective author today is not the one who can execute a great blog post, or whose photos look fantastic on Facebook.
The best ones are those who create a unique message in their story that can divide and polarize the world; a scissor statement.
These writers can turn a few paragraphs of a novel into a living platform that starts conversations, produces highly engaged readers and even has an impact on culture in ways that are greater than most paid brand ambassadors.
THE ROLE OF THE AUTHOR IN SOCIAL MEDIA
It is the author who creates the form of his/her story and the form of the culture in which the story is told.
This is where all of the “content” really begins: the author’s ability to create a story that readers connect to and that they become emotionally attached to.
People today use the Internet to express their true selves. In turn, writers are now responsible for crafting their online presence and building a brand that is a reflection of the content and messages they are sharing.
Author’s’ messages live beyond a single account, a permanent internet presence is impossible as all things digital are finite.
THE AUTHOR IS THE MEDIUM
An author’s content lives on beyond the limitations of the web. The rest of the world (and you are part of this world) watches on. What does this mean?
It means that content creators have become a form of digital culture and are taking this form to the next level.
Here are four ways in which the author as a brand will influence social media and culture in general.
NOT THE MESSAGE
It is a mistake to view the author of a brand as the creator of a message. Yes, he or she is an influential figure in an area of creativity, but this is not where their story begins.
The author is merely the medium by which the message is shared, whether the message is being broadcast by a newscaster, the front page of a newspaper or the words on a book’s back cover.
The idea is not to create a brand to preserve the author, rather to create an incredible story that is expressed through the form of the author and the message in which they are engaging the reader.