they tend to have walls of Funko Pops and need to tell you about the specific craft beer they sip while writing editorials.

I hate how this isn't even a contrived stereotype anymore. Have literally met these types and it's all they have to justify their "everyone's experience is unique!" slogans

you see, consumption is actually identity. the more you consume, the more idententer you are. self-actualization means boxing yourself within the narrow confines of what brands want to sell to you. why yes, I am very smart.