you see, consumption is actually identity. the more you consume, the more idententer you are. self-actualization means boxing yourself within the narrow confines of what brands want to sell to you. why yes, I am very smart.
self-actualization means boxing yourself within the narrow confines of what brands want to sell to you
If you put on the glasses, that's directly the message of contemporary advertisements. "Buy brand! Brand is superior to competing brand! Look at this fizzy cleaning animation!" tactics are long gone. Brands are now purchased identities and lifestyle signifiers and that's much worse.
you see, consumption is actually identity. the more you consume, the more idententer you are. self-actualization means boxing yourself within the narrow confines of what brands want to sell to you. why yes, I am very smart.
If you put on the glasses, that's directly the message of contemporary advertisements. "Buy brand! Brand is superior to competing brand! Look at this fizzy cleaning animation!" tactics are long gone. Brands are now purchased identities and lifestyle signifiers and that's much worse.