Basically they did Sneaker Culture for the things. Limited edition "drops", artificial scarcity, a big influencer campaign on TikTok and Instagram that pushed collecting them. Prior to that the only people who bought Stanleys were hikers and preppers who kept complaining about them not being as sturdy as they used to be.
Basically they did Sneaker Culture for the things. Limited edition "drops", artificial scarcity, a big influencer campaign on TikTok and Instagram that pushed collecting them. Prior to that the only people who bought Stanleys were hikers and preppers who kept complaining about them not being as sturdy as they used to be.
In South America a lot of people use Stanley thermoses for their hot water to drink 🧉