Friend linked me a video on advertisers in NASCAR and I could only make it like 2 minutes because it's just them talking about the seemingly positive mental associations they have with auto parts brands and winning racers. Supposed to get to "weird" sponsors later, as if it's more weird for there to be a Scooby Doo ad than an M&Ms ad for some reason.
A bunch of these other kinds of videos just talk about like Five gum ads and their "rise and fall" as if that literally matters at all.
The amount of money freely sloshing around to influencers ever randos i know irl is one of the reasons why I never underestimate the scale of modern day project mockingbird shit