He's the typical petty-bourgeois smol bean business owner, moved his business to Texas, pays and treats his workers like shit, says hes a librarian, and likes DeSantis. Besides that, he leverages his right to repair fuck apple stance to bolster his public image and increase his bottom line. His older videos were helpful when they were just about how to do X component repair. Now its just him complaining about NYC, politics, how bad Apple is, basically easy ad revenue via clickbait videos that are flexible with the truth.