I've been asking random right-wingers what it means for years, and out of literally hundreds of attempts the closest I ever got to an answer was "when you pretend to care about other people" which says a lot about their worldview like "caring about others? I don't buy it"

And a picture of a trans woman on a train car in which there were also children but they weren't even near the trans woman? which was an example of "woke grooming"

So my informed takeaway is that it literally means "anything I don't like"