Not sure about sales, but Gibson pretty heavily markets on the boomer nostalgia/“prestige” factor. Their line up is stale, the don’t adjust for modern specs and features younger guitarists are looking for. They’re not bad guitars, but the prices are inflated relative to the quality.
Perfect example, they recently released a recreation of the ‘59 humbuckers, for a thousand dollars. Not a whole guitar, just pickups. There’s no good reason for pickup set to be over like $400, maybe $500 dollars .
Not sure about sales, but Gibson pretty heavily markets on the boomer nostalgia/“prestige” factor. Their line up is stale, the don’t adjust for modern specs and features younger guitarists are looking for. They’re not bad guitars, but the prices are inflated relative to the quality.
Perfect example, they recently released a recreation of the ‘59 humbuckers, for a thousand dollars. Not a whole guitar, just pickups. There’s no good reason for pickup set to be over like $400, maybe $500 dollars .