Context. The commenters getting upvoted are defending this racist meme by local social media personality and racist idiot "The Kiffness".
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The commenter that got 270 downvotes is the one calling out the racism.
Yes, many people in South Africa are still so racist that they do the fried chicken stereotype thing and insinuate that this is a tactic that black majority political parties use to "buy votes".
I guess because football is a poor people's game yk, like when I was a kid I used to play football with the neighborhood's kids using an inflated balloon in a nearby field and the goal post was 2 rocks.