Ehhhh you still need to like find ways to make people talk about your game.
For Baldur's Gate 3 that was a non-issue, but if you had a new franchise and no name recognition you absolutely would need marketing.
Larian will pretty much sell anything on name alone with the amount of good-will they've generated. They won't need marketing ever again, plenty of other studios will.
Larian will pretty much sell anything on name alone with the amount of good-will they've generated. They won't need marketing ever again, plenty of other studios will.
I'm really happy we got a CEO that isn't trying to nickle and dime everything to shit, but really, when the going is good, that's the easiest time to do the right thing.
Ehhhh you still need to like find ways to make people talk about your game.
For Baldur's Gate 3 that was a non-issue, but if you had a new franchise and no name recognition you absolutely would need marketing.
Larian will pretty much sell anything on name alone with the amount of good-will they've generated. They won't need marketing ever again, plenty of other studios will.
Unless they pull a bioware
Possible but not while Larian remains privately owned and its owner is actively hostile to the very concept of shareholders.
In this case we have the one good CEO that actually cares about the art they're making.
When it sells I agree completely.
I'm really happy we got a CEO that isn't trying to nickle and dime everything to shit, but really, when the going is good, that's the easiest time to do the right thing.