People basically have to be nepobabies to get a job in journalism to begin with, and then they either need familial wealth to survive on the shit wages and instability or they need to become SEO grifters churning out huge volumes of vapid slop. Those material conditions strongly bias them towards being insufferable in one way or another, whether that's the out of touch upper/upper middle class failson coming through or the grifter grindset mentality consuming them.